Safe by Design

Protect their world. Prepare them for yours.

30 family stories for business owners raising children online. Riya runs a small business; Arjun is 9 and curious; his cousin Tara is 13 and growing up fast. Each episode starts with an ordinary family moment, a free game, a pop-up, a group chat, a shared tablet, and ends with one thing to try together in about ten minutes, a conversation for ages 7-10 and 11-14, and a Family Card your child can keep. For parents and caregivers in India and the US.

  1. SAFE BY DESIGN · EPISODE 01: The Free Game That Wasn't Free

    Arjun found the offer in ninety seconds. What mattered was what he did in the next ten.

  2. SAFE BY DESIGN · EPISODE 02: The Pop-Up That Wouldn't Go Away

    The warning had a countdown and a number to call. The tablet was fine. The urge to obey it was the real problem.

  3. SAFE BY DESIGN · EPISODE 03: A Message From Someone We Know

    The name was right and the picture was right. The hurry was wrong, and a nine-year-old noticed.

  4. SAFE BY DESIGN · EPISODE 04: The Question About Our Home

    Most people Arjun plays with are just kids playing. This is about three questions that don't belong in any game.

  5. SAFE BY DESIGN · EPISODE 05: The Download From the Wrong Place

    The page had two steps. Arjun did the first. The second made him stop, and then he told Nani, which was the best part.

  6. SAFE BY DESIGN · EPISODE 06: The Family Pause Button

    Nothing went wrong this week. That's what made it the right week to make a plan.

  7. SAFE BY DESIGN · EPISODE 07: The Secret That Wasn't a Secret

    Nothing on Tara's profile was a secret. Read all together, it said far more than she meant it to.

  8. SAFE BY DESIGN · EPISODE 08: The Photo in the Background

    This time the post was a proud parent's, and the one who spotted the problem was thirteen.

  9. SAFE BY DESIGN · EPISODE 09: The Password They Both Knew

    Nobody did anything wrong on purpose. That's what made it such a useful afternoon.

  10. SAFE BY DESIGN · EPISODE 10: The Code That Wasn't for Sharing

    The message called itself the game team. The code on Riya's phone told a different story.

  11. SAFE BY DESIGN · EPISODE 11: Where Are You Right Now?

    She hadn't posted anything all day. Her phone had been telling people anyway.

  12. SAFE BY DESIGN · EPISODE 12: The Chat That Moved Somewhere Else

    A friendly teammate asked Arjun to move their chat somewhere else and keep it quiet. He brought it to his mum at bedtime.

  13. SAFE BY DESIGN · EPISODE 13: Everyone Else Is Doing It

    Peer pressure rarely sounds like pressure. It sounds like a joke, a deadline and the word everyone.

  14. SAFE BY DESIGN · EPISODE 14: When the Joke Stops Being Funny

    One unkind message is a bad evening. The same one every day, from a group, is something no child should carry alone.

  15. SAFE BY DESIGN · EPISODE 15: You Can Tell Me

    Children rarely hide an online worry because of the worry. They hide it because of what they think telling will cost.

  16. SAFE BY DESIGN · EPISODE 16: The Secret They Asked Me to Keep

    Children don't need to work out who someone really is online. They need to know which requests always mean: tell a grown-up.

  17. SAFE BY DESIGN · EPISODE 17: The Block Button Is a Boundary

    Tara knew exactly where the block button was. What she was missing was permission to use it without feeling unkind.

  18. SAFE BY DESIGN · EPISODE 18: I Clicked It. What Now?

    Every child clicks something they shouldn't, sooner or later. What decides how it ends is the next five minutes.

  19. SAFE BY DESIGN · EPISODE 19: The Tablet Everyone Uses

    Most homes have one device that belongs to nobody and everybody. The useful question is what it quietly holds on to.

  20. SAFE BY DESIGN · EPISODE 20: The Purchase That Surprised Everyone

    Nobody in the house had decided to buy anything. That was exactly the problem, and it turned out to be an easy one to fix.

  21. SAFE BY DESIGN · EPISODE 21: The Screen-Time Argument

    The rule itself was sensible. Arriving the way it did, on a hard afternoon with no warning, it sounded like something else entirely.

  22. SAFE BY DESIGN · EPISODE 22: The Setting That Changed

    Tara hadn't changed a setting. Neither had anyone else. An update had, quietly, and nobody had noticed.

  23. SAFE BY DESIGN · EPISODE 23: Why Does This App Need That?

    Apps ask for permissions all the time, and most children tap Allow because it's the button between them and the game. One small question changes that.

  24. SAFE BY DESIGN · EPISODE 24: One Family, One Safety Plan

    Nani said yes, Dev said maybe and Riya said ask first. Nobody was wrong. They just weren't working from the same page.

  25. SAFE BY DESIGN · EPISODE 25: The Message That Felt Wrong

    Tara didn't argue with the message or try to handle it alone. She stopped, and she found a grown-up. Everything good that evening started there.

  26. SAFE BY DESIGN · EPISODE 26: Listen Before You Fix It

    Children often test us with half the story first. What we say in the next ten seconds decides whether they tell us the rest.

  27. SAFE BY DESIGN · EPISODE 27: Report, Don't Retaliate

    When someone is unkind to a child, every protective instinct says hit back. The better move is quieter, and it works better too.

  28. SAFE BY DESIGN · EPISODE 28: The Account We Had to Secure

    When an account starts doing things its owner didn't do, the instinct is to panic or to blame. Neither helps. A short, calm list does.

  29. SAFE BY DESIGN · EPISODE 29: The Ten-Minute Family Check

    Nothing had gone wrong that week, which is exactly why Riya picked it. The best time to check is when nobody is worried.

  30. SAFE BY DESIGN · EPISODE 30: Safer, Not Scared

    They hadn't removed every risk from the digital world. Nobody can. What they had built instead was a house where telling is normal.